SAGE -- Seafood And Gender Equality -- has launched a new social media campaign designed to illuminate the millions of "hidden women" behind the fish and seafood consumed globally.
Credit: SAGE on Twitter
Julie Kuchepatov, former director of seafood at Fair Trade USA and a founding member of Ocean Outcomes, launched SAGE in October.
A World Bank survey suggests that 85.5% of fish processing workers worldwide are women, however, there is little information on the contributions women make to the industry overall and they are rarely represented in media and communications about the sector, the organization said.
"I wanted to think of something fun that we all can do to bring these women out of the shadows," said Kuchepatov. Throughout the duration of the #SeafoodSmize campaign, SAGE will post on its social media channels photos from processing facilities shared by industry colleagues.
While illuminating the hidden women in seafood processing is a key goal, this campaign also aims to promote the importance of mask-wearing during the global pandemic, it added.
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November 18, 2020 at 05:44PM
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SAGE campaign to highlight the 'hidden women in processing' - Undercurrent News
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