Norwegian Cruise Line can’t tell travelers when its ships will resume sailing in North America, but when they do, drinks are on the house. Kids? Bring ‘em for free. Worried about airfare? They’ll take care of it.
It’s all part of the brand’s Free at Sea promotion, a bundle of freebies and discounts aimed to lure travelers to book a trip in 2021—or beyond—despite the ongoing pandemic that’s kept the cruise industry in purgatory. While the occasion promotion and comped airfare isn’t new, cruise brands have never been more flexible. And considering that federal officials still haven’t given the industry the green light to return to operations, there’s plenty of reason to be.
Travel adviser Jill LaBarre of Jill’s Great Escapes just sold Norwegian’s package to one of her clients.
“The greatest change that has come into play, besides the protocols and new standards, are the ‘cruise with confidence’ policies,” LaBarre said. “They want you to book, they want you to plan your vacation, but if you can’t take the vacation, you’ll be able to adjust.”
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October 30, 2020 at 03:57AM
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Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail - Adweek
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